{"id":102765,"date":"2026-07-15T08:00:57","date_gmt":"2026-07-15T08:00:57","guid":{"rendered":"https:\/\/gospeltodaynews.com\/?p=102765"},"modified":"2026-07-15T08:01:00","modified_gmt":"2026-07-15T08:01:00","slug":"rdb-ceo-jean-guy-afrika-visit-rwanda-aston-villa-partnership-marks-a-major-step-for-rwandas-global-brand","status":"publish","type":"post","link":"https:\/\/gospeltodaynews.com\/?p=102765","title":{"rendered":"RDB CEO Jean-Guy Afrika: Visit Rwanda\u2013Aston Villa Partnership Marks a Major Step for Rwanda\u2019s Global Brand"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"102766\" src=\"https:\/\/gospeltodaynews.com\/wp-content\/uploads\/2026\/07\/IMG_8391-819x1024.jpeg\" alt=\"\" class=\"wp-image-102766\" srcset=\"https:\/\/gospeltodaynews.com\/wp-content\/uploads\/2026\/07\/IMG_8391-819x1024.jpeg 819w, https:\/\/gospeltodaynews.com\/wp-content\/uploads\/2026\/07\/IMG_8391-240x300.jpeg 240w, https:\/\/gospeltodaynews.com\/wp-content\/uploads\/2026\/07\/IMG_8391-768x960.jpeg 768w, https:\/\/gospeltodaynews.com\/wp-content\/uploads\/2026\/07\/IMG_8391.jpeg 864w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Chief Executive Officer of the Rwanda Development Board (RDB), <strong>Jean-Guy Afrika<\/strong>, has described the new partnership between <strong>Visit Rwanda<\/strong> and <strong>Aston Villa FC<\/strong> as a significant milestone that will help Rwanda strengthen its global image as a country full of opportunities in tourism, investment, and trade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On <strong>Tuesday, July 14, 2026<\/strong>, RDB, through its <strong>Visit Rwanda<\/strong> initiative, officially announced a long-term partnership with English Premier League club <strong>Aston Villa FC<\/strong>. Under the agreement, the <strong>Visit Rwanda<\/strong> logo will appear on the front of Aston Villa\u2019s match shirts as the club\u2019s <strong>Front-of-Shirt Partner<\/strong>, while Visit Rwanda will also become the club\u2019s exclusive tourism and coffee partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a message shared on <strong>X<\/strong>, Jean-Guy Afrika said the partnership will enable Rwanda to reach millions of football fans around the world by promoting the country through one of the world\u2019s most widely followed sports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He emphasized that the partnership is not only aimed at promoting Rwanda\u2019s tourism sector but also at creating greater opportunities for investment, trade, and positioning the country as an attractive destination to visit and do business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aston Villa FC is one of England\u2019s most prominent football clubs and continues to compete in major European competitions, a factor expected to significantly increase the global visibility of the <strong>Visit Rwanda<\/strong> brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement further strengthens Visit Rwanda\u2019s strategy of using sports as a platform to promote the country, attract international tourists, and expand business and investment opportunities worldwide.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>The Chief Executive Officer of the Rwanda Development Board (RDB), Jean-Guy Afrika, has described the new partnership between Visit Rwanda and Aston Villa FC as a significant milestone that will help Rwanda strengthen its global image as a country full of opportunities in tourism, investment, and trade. On Tuesday, July 14, 2026, RDB, through its [&hellip;]<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" data-url=https:\/\/gospeltodaynews.com\/?p=102765><\/div>\n","protected":false},"author":14,"featured_media":102766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-102765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abahanzi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RDB CEO Jean-Guy Afrika: Visit Rwanda\u2013Aston Villa Partnership Marks a Major Step for Rwanda\u2019s Global Brand - Gospel Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gospeltodaynews.com\/?p=102765\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RDB CEO Jean-Guy Afrika: Visit Rwanda\u2013Aston Villa Partnership Marks a Major Step for Rwanda\u2019s Global Brand - Gospel Today\" \/>\n<meta property=\"og:description\" content=\"The Chief Executive Officer of the Rwanda Development Board (RDB), Jean-Guy Afrika, has described the new partnership between Visit Rwanda and Aston Villa FC as a significant milestone that will help Rwanda strengthen its global image as a country full of opportunities in tourism, investment, and trade. 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